Mission Statement
Our mission, as an integral member of the Farm Credit System, is to serve as a dependable provider of credit and other value-added financial services to agriculture and rural infrastructure businesses for the benefit of rural America.
Our Value Proposition
CoBank is a financially strong, dependable, cooperative bank that provides credit and financial solutions to rural America. We are knowledgeable, responsive and committed to enhancing our capacity to deliver a superior customer experience and competitively priced products, while maintaining the safety and soundness of the bank for future generations. We consistently demonstrate our focus on rural America, repeatedly strive to be a trusted advisor for our customers and provide a consistent return on their investment and ownership in CoBank.
Our Core Values
Board members and associates of CoBank are committed to core values that are essential to achieving the bank's mission and vital to delivering on its value proposition:
Integrity — Honesty, trust and adherence to strong ethical standards are at the heart of everything we do. We conduct ourselves in the highest ethical manner, ensuring that our behavior in all matters is above reproach. We strive to maintain relationships with customers, associates, and partners that are transparent, honest and sincere. In doing so, we respect the importance of individual privacy and the safekeeping of confidential information.
Diversity and Inclusion — Our customers, directors and associates come from diverse backgrounds and cultures. This diversity gives us unique perspectives, experiences and skills. We believe diversity strengthens our organization and enhances the service and value we provide to our stakeholders. In addition, we are dedicated to fostering an environment of inclusion, where our differences are respected and appreciated, in order to maximize each associate’s commitment to engagement and high performance.
Personal Excellence/Accountability — Every director and associate is critical to the success of our organization and is committed to the highest level of personal performance and continuous improvement. We expect each to take responsibility for their decisions and actions. Our business is highly competitive and we must aggressively seek to maintain and grow our relationships. We will compete fairly and respectfully in the markets we serve. As a cooperative bank and as a model corporate citizen, we consider customer, shareholder, partner, colleague and community needs in all decisions.
Teamwork — We believe in putting the goals of CoBank and the Farm Credit System before the goals of any individual person or group of persons. In doing so, we accomplish far more as a team than as individuals.